Simply Business brand campaign landing pages

With the push to be the leading small business insurance marketplace in the US, we launched a massive brand campaign alongside our first TV spot ad in the late summer of 2024. After a successful test phase in select markets, we pushed it nationwide with new supplemental creative to bolster sales. Through research we found that our name recognition was very low, especially when compared to our UK counterpart that had captured their market as a household (or small business-hold) name. We decided to run ad traffic to two pages, one focused on generating brand awareness, and the other on brand consideration.

Consideration

The consideration page are targeted at small business owner’s who are familiar with us, and don’t currently have a policy with us. We want to mark ourselves as a differentiator, a step above the competition, and hard sell our unique proposition here, so the design is bold, bright and focused on customer testimonials.

Awareness

Focused on build name recognition with small business owners, the awareness landing page leads with a video in the hero that goes through a typical journey for someone trying to get insured, instead of bold visuals.

Hero video for landing pages developed by creative director Ellie Rogers.