AOL + NordVPN campaign
Full marketing campaign suite designed for a new subscription offering from AOL, integrating both brands into assets. Design & creative direction by me, animation by Bobby Mazaheri.
Being the youngest employee on my team, I have a fresh perspective on a lot of the properties that we touch. A big part of my role within my team has been modernizing a lot of the AOL marketing assets and templates without changing the core identity (and of course staying within brand limitations). This delivery was a gargantuan delivery of almost 500 assets and was also a massive push to change the tone and feel of the AOL marketing campaigns—modern, secure, human and blue. Campaigns like this helped drive Yahoo to generate over $1bn in revenue in 2020.
Emails
PPC Placements
AOL Title Guardian Campaign Landing Page
A responsive landing page for a new offering from AOL subscriptions, designed while working with both AOL and AURA. AOL subscription partner offering were a always a fun ask because they allow for a divergence from the normal color palette/brand guidelines to combine the two.
While the industry standard for design has become mobile first for web and digital products, the fun quirk on working on AOL was that due to the 55+ demographic a lot of our designs had a desktop focus due to the older user base.
AOL Desktop Gold Placements
For a lot of the AOL product offerings, we would launch internal web placements in both the AOL and Yahoo email suites. These smaller campaigns that required no PPC budget were quick and scrappy promotions for services like the AOL desktop application.
